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Kimberly Gregson, Ph.D.

Roy H. Park School of Communication
Ithaca College
Rm 341 Park Hall
Ithaca, NY 14850
(607)724-7348
E-Mail: kgregson@ithaca.edu
Home Page: http://www.kimgregson.com

Education
  • PhD, Mass Communication, Indiana University, December 2003
  • MS, Information Science, Indiana University - Bloomington, December 1999
  • BA, Russian Area Studies, University of Missouri - Columbia, December 1979

Teaching Experience

Fall 2002 - presentAssistant Professor. Ithaca College. Department of Television-Radio.
Instructor. Indiana State University Department of Communication.
Summer 2000 Instructor. Indiana University.
Spring 2000 Assistant Instructor. Indiana University.
Fall 1999 Assistant Instructor. Indiana University.
Summer 1999 Instructor. School of Library & Information Science. Indiana University.
Spring 1999 Assistant Instructor. Indiana University.
Fall 1998 co-taught with Dr. Jean Umiker-Sebeok, School of Library and Information Science.
Fall 1997 co-taught with Dr. Jean Umiker-Sebeok, School of Library and Information Science.

Publications

  • Gregson, K. (2007, November). Bad Avatar! Griefing in Virtual Worlds. M/C Journal. Online at the journal website
  • Gregson, K. (in press). Teaching Qualitative Research Methods in Second Life in McConnell, R. (ed.) Teaching with Multimedia: Pedagogy in the Blogssphere. Cresskill, NJ: Hampton Press.
  • Gregson, K. (in press). Missed Opportunities: Use of the Web to Promote Local Newcasts. Journal of Website Promotion. 2(3-4).
  • Gregson, K. (in press). Youth Cultures in Arnett, J. Encyclopedia of Children, Adolescents, and the Media. Sage Publications.
  • Gregson, K. (in press). Children's websites. in Arnett, J. Encyclopedia of Children, Adolescents, and the Media. Sage Publications.
  • Gregson, K. (2005). What if the Lead Character Looks Like Me? Girl fans of Shoujo Anime and Their Web Sites in Mazzarrella, S. (ed.) Girl Wide Web: Girls, the Internet, and the Negotiation of Identity
  • Bucy, E. & Gregson, K. (2001, October). Media Participation: A Legitimizing Mechanism of Mass Democracy. New Media and Society.
  • Rosenbaum, H. & Gregson, K. (1998) A Study of State Funded Community Networks in Indiana: Final Report, Report to the Indiana Department of Education.

Refereed Conference Papers

  • Gregson, K., Belsky, S., & Chun, Y. (2005). Advergames: Can playing games affect attitudes towards products?. International Communication Association Annual Conference. New York, NY. May, 2005.
  • Gregson, K. (2005). Understanding the appeal of zombie films: A disposition theory approach. International Communication Association Annual Conference. New York, NY. May, 2005.
  • Gregson, K. & Saccoccio, A. (2005). I'm a loser: Visual framing of darkhorse candidates in national news magazines. Broadcast Education Association. Las Vegas, NV. April, 2005.
  • Gregson, K. (2004). Effects of Individual Differences on Emotional & Evaluative Responses to Extreme Media. International Communication Association, New Orleans. May, 2004.
  • Gregson, K. (2002). Guess the Secret Word and Win a Prize: How Television Stations Use Online Contests and Games to Promote the On-Air Newscast. The Dynamics of Convergent Media Conference, University of South Carolina, November 2002.
  • Gregson, K. (2002).Increasing Splashback: Once We Get the Broadcast Television News Viewer to the Web, How Do We Get Them to Come Back? National Association of Broadcasters 2002 Grants for Research in Broadcasting. Grant received March 2002.
  • Bucy, E. & Gregson, K. (2002). Media Participation. Media Ecology Association Annual Conference. New York, NY. Paper received Walter Benjamin Award for Outstanding Article in the Field of Media Ecology (2002, June). Media Ecology Association,
  • Grabe, M., Lang, A., Cai, X., Wise, K. Zhao, X., Lee, S., Gregson, K. Wang, X., Shin, M., & Schwartz, N. (2000). Packaging arousing and boring television news: The effects of tabloid on information processing. International Communication Association, June, 2000, Acapulco, Mexico.
  • Bucy, E. & Gregson, K. (1999). Public Confidence Lost & Found: Opportunities for Interactivity and Citizenship on the WWW, APSA Annual Conference, September 1999, Atlanta, GA.
  • Gregson, K. (1999). Online Discussion Groups: The Potential for Political Participation, APSA Annual Conference, September 1999, Atlanta, GA.
  • Gregson, K. (1998). Conversations & Community or Sequential Monologues: An Analysis of Politically Oriented Newsgroups, ASIS 1998 Annual Meeting, Orlando, FL
  • Gregson, K. & Charlotte Ford. (1998). Evaluation of Community Networks, ASIS 1998 MidYear Meeting, San Diego, CA.
  • Gregson, K. (1997). Community Network and Political Participation: Developing Goals for System Developers, ASIS 1997 Annual Meeting, Washington, DC.

Research Presentations

  • Wagner, R., Gregson, K., & Zubkovs, A. (2007). SecondLife, Afterlife: Virtual Reality, Ritual, and Religious Experience Online. Popular Culture Association Annual Conference. Boston, MA, April, 2007.
  • Gregson, K., Wagner, R., & Zubkovs, A. (2007). Sacred Spaces in Virtual Reality: The Role of Religion in Building Community in SecondLife. Popular Culture Association Annual Conference. Boston, MA, April, 2007.
  • Gregson, K. Belsky, S. & Potter, M. (2005). How Students React to Online Games. New Media Consortium Online Conference on Educational Gaming. December 2005.
  • Bucy, E., D'Angelo, P., Gregson, K. (2005). Real News Biases: Character Coverage and the Winnowing of Presidential Candidates. National Communication Association Annual Conference, Boston, MA, November 2005.
  • Gregson, K. & Belsky, S. (2005). Are advertising games really games in the eyes of game players?. New York Communication Association Annual Conference, Kerhonkson, NY, October, 2005.
  • Gregson, K., Savaglio, C., Lohrey, J. (2005). Media effects of primetime television on attitudes towards gay marriage. Poster presented at International Communication Association Annual Conference. New York, NY. May, 2005.
  • Gregson, K. (2005). Wrestlemania: The Male Soap Opera. Broadcast Education Association. Las Vegas, NV. April, 2005.
  • Gregson, K. (2004). When the Star of the Cartoon Looks Like Us: What Girls are Saying Online about Shoujo Anime. International Communication Association, New Orleans. May, 2004.
  • Gregson, K. (2001). The Effects of Color and Emotion on Viewer Responses to Horror Movies, International Communication Association, May, 2001.
  • Bucy, Erik and Gregson, K., (2000). Degrees of Involvement: User Perceptions of Online News and Campaign Web Sites in the 2000 Presidential Election, National Communication Association, November, 2000, Seattle, WA.
  • Gregson, K. (2000). Visual Literacy and Public Affairs Journalism. National Association of Broadcasters 2000 Grants for Research in Broadcasting. Application mailed January 2000. Not selected.
  • Bucy, E. & Gregson, K. (1999). The Impact of Media Coverage on the Cognitive and Rhetorical Style of a Populist Candidate for President, poster session, National Communication Association, November,1999, Chicago, IL.

Service
Department/SchoolCollegeField
2007
Developed curriculum and completed paperwork for new videogame design major and minor which were accepted by the department and school curriculum committee
Developed syllabi for four new courses for proposed Entertainment studies concentration
Chaired TVR search committee
Served on TVR search committee
Served on Park Scholar Selection committee
Served on Center for Independent Media director search committee
Taught workshop on SecondLife at all-school retreat August 2007
Attended Ithaca and You luncheon
Helped with department website
Faculty advisor iMPrint (online student magazine - won second place AEJMC online magazine category)
Faculty advisor Anime Society of Ithaca College
Met with prospective freshmen sent from IC Admissions office
Served on Ithaca College First Year Seminars Steering Committee
Reviewed papers for the Entertainment Special Interest Group of AEJMC
Reviewed 3 books for Sage on qualitative research
2006
Chaired TVR search committee Served on Park Scholar Selection committeeHelped with department website
Started department blog
Faculty advisor iMPrint (online student magazine ¬â¬€ˆ£ won first place AEJMC online magazine category)
Met with prospective freshmen sent from IC Admissions office
Attended Ithaca and You luncheons
Faculty advisor Anime Society of Ithaca College
Reviewed papers for Popular Communication division of ICA
2005
created website about students participating in academic conferences to put on department webpage
organized students to create podcasts to promote the Television-Radio department
Park Scholar Selection Committee
chair of a TVR Search committee
faculty advisor IMPrint (student run online magazine)
Steering committee for the Ithaca College First Year Seminars
faculty advisor Anime Society of Ithaca College
faculty advisor IC Comics (comic book club)
reviewed papers for the Popular Communication division of ICA
reviewed 2 books for Sage Publications (quantitative methods and qualitative research)
2004
Help with department web site
Park Scholar Selection Committee
TVR Search committee
faculty advisor IMPrint (student run online magazine)
Steering committee for the Ithaca College First Year Seminars
faculty advisor Anime Society Ithaca College
Reviewed papers for the Popular Communication division of ICA
2003
Park Scholar Selection Committee, Pendleton Grant committee, OCLD search committee faculty advisor Anime Society Ithaca College

Professional Experience

  • Indiana University, September 1994 to 1997, Web Programmer & Office Assistant
  • Washington University Medical School, Department of Pediatrics, Pediatric Computing Facilities, December, 1991 to 1994, Programmer Analyst II
  • Desktop Schooling, Owner, September, 1991 - March 1993, Created and published newsletter and workbooks for children about computers
  • Edward D. Jones & Co., June 1986-July 1991, Programmer & Computer Based Training Developer
  • St. Louis Board of Education, September 1984 - May 1986, Instructor (Math, Computer Programming, Russian) in Gifted High School
  • New Haven, Missouri Board of Education, September 1983 - May 1984, Instructor, Taught entire math curriculum from remedial math to trigonometry, and computer science.